Throughout this process, I’ve been following up with everything in a Word document ~ it’s kind of a visual branding journal. I began with including an image of the logo and have worked my way up to my new welcome packet for new clients (which I’ll talk more about later on when it’s done). It’s been a wonderful way to keep track of what I’ve done, what still needs to be done, the materials I’ve ordered, what I still need to get and it also helps me see how everything is looking as a cohesive whole.
Something a bit different that I am doing is developing a line of stationary for my business, including a variety of thank you cards and a generic flat notecard. I worked on the notecards the past few days and they are done and all wrapped in twine, ready to be used. I bought some lovely Hahnemuhle paper at Opus and had other intentions for it, but that idea didn’t work out. I really wanted to use the paper. So I turned them into flat notecards with a stamp, a little dotted flourish, a white square-backed envelope and to seal it up, a custom Kraft sticker. I think they’re really pretty and so simple.